AD Athletic Marketing & Public Relations 2

Question 1

What is 'earned media' in the context of athletic program marketing?

Accepted Answer

Publicity gained through news coverage, word-of-mouth, and social sharing

Answer

Revenue generated from ticket sales and gate receipts

Answer

Content paid for directly through the marketing budget

Answer

Income from licensed merchandise and apparel sales

Question 2

A booster club primarily supports an athletic program by:

Accepted Answer

Providing supplemental fundraising and community enthusiasm for the program

Answer

Managing athlete academic eligibility and study halls

Answer

Overseeing compliance with conference regulations

Answer

Scheduling non-conference games and tournaments

Question 3

In a crisis communication situation, what should an athletic director prioritize first?

Accepted Answer

Gathering accurate facts and consulting legal counsel before making public statements

Answer

Issuing a public apology before gathering complete information

Answer

Directing all media inquiries to the institution's board of trustees

Answer

Suspending all social media accounts for an indefinite period

Question 4

A season ticket program primarily benefits an athletic department by:

Accepted Answer

Providing predictable advance revenue and building long-term fan loyalty

Answer

Reducing the number of game-day staff required at each event

Answer

Eliminating the need for individual game marketing campaigns

Answer

Satisfying NCAA ticketing compliance requirements

Question 5

'Content marketing' for an athletic program is best described as:

Accepted Answer

Creating and distributing valuable content to attract and retain a fan audience

Answer

Purchasing advertising slots on television and radio

Answer

Printing game schedules in local newspapers

Answer

Buying banner advertisements on national sports websites

Question 6

What is 'co-branding' in the context of athletic marketing partnerships?

Accepted Answer

A collaboration between an athletic program and another brand for mutual marketing benefit

Answer

Using two different team logos on the same uniform design

Answer

Broadcasting games simultaneously on two television channels

Answer

Combining two athletic departments under a single administrative structure

Question 7

The primary purpose of conducting fan surveys in athletic program marketing is to:

Accepted Answer

Gather data on fan preferences, satisfaction, and overall experience quality

Answer

Assess individual athlete academic performance trends

Answer

Evaluate head coach effectiveness and leadership style

Answer

Determine facility maintenance and renovation cost priorities