Video Marketing Video Marketing MCQ 3

Question 1

What is the recommended maximum length for a mid-funnel explainer video targeting B2B buyers?

Accepted Answer

2–3 minutes

Answer

B2B explainer videos perform best at 2–3 minutes — long enough to explain value but short enough to maintain attention before a purchase decision.

Question 2

Which closed captioning benefit is most important for video SEO?

Accepted Answer

Searchable transcript text that search engines can index

Answer

Captions create indexable text that search engines crawl, improving a video's discoverability in both platform and Google search.

Question 3

A DTC brand runs a 30-second non-skippable YouTube ad. Which bidding strategy should they use to optimize for brand awareness?

Accepted Answer

Target CPM

Answer

Target CPM (cost per thousand impressions) is designed to maximize reach and brand exposure, ideal for awareness-stage non-skippable ads.

Question 4

What does 'earned media' mean in the context of video marketing?

Accepted Answer

Organic sharing, press coverage, and user-generated amplification of your video

Answer

Earned media is free exposure generated when audiences organically share, embed, or discuss your video without paid promotion.

Question 5

Which video marketing metric indicates how well a video retains viewers over its duration?

Accepted Answer

Audience Retention Curve

Answer

The Audience Retention Curve shows the percentage of viewers still watching at each second, revealing drop-off points and hooks that work.

Video Marketing Practice Test