Video Marketing Video Marketing MCQ 2

Question 1

Which video format typically achieves the highest engagement rate on Instagram?

Accepted Answer

Vertical 9:16 Reels

Answer

Vertical 9:16 Reels occupy the full mobile screen, driving higher engagement than other formats on Instagram.

Question 2

What does 'View-Through Rate' (VTR) measure in video advertising?

Accepted Answer

The percentage of impressions where the video was watched to completion

Answer

VTR is the percentage of ad impressions in which the viewer watched the video all the way through without skipping.

Question 3

A brand wants to retarget users who watched 50% of their YouTube ad. Which Google Ads audience type enables this?

Accepted Answer

Video Remarketing

Answer

Video Remarketing lets advertisers build audiences based on how users interacted with their YouTube videos or channel.

Question 4

Which video hosting metric best indicates content discoverability on YouTube?

Accepted Answer

Click-through rate from impressions

Answer

Click-through rate from impressions shows how often viewers who see a thumbnail actually click to watch, directly reflecting discoverability.

Question 5

What is the primary purpose of a video content pillar strategy?

Accepted Answer

To organize content into core themes that guide all video production

Answer

A content pillar strategy defines 3–5 core themes so every video reinforces brand authority within a focused topic area.

Video Marketing Practice Test