Video Marketing Trivia 2

Question 1

Which video platform introduced the 'Shorts' format to compete with TikTok?

Accepted Answer

YouTube

Answer

YouTube launched Shorts in 2020 as its short-form vertical video format to compete with TikTok.

Question 2

What does the term 'B-roll' refer to in video production?

Accepted Answer

Supplemental cutaway footage

Answer

B-roll is supplemental or alternative footage intercut with the main shot to add context, depth, or visual interest.

Question 3

Which metric measures the percentage of viewers who watched a video all the way to the end?

Accepted Answer

Completion rate

Answer

Completion rate (also called view-through rate) measures the percentage of viewers who watched the entire video.

Question 4

What was the first video ever uploaded to YouTube?

Accepted Answer

Me at the zoo

Answer

'Me at the zoo' was uploaded by YouTube co-founder Jawed Karim on April 23, 2005.

Question 5

In video SEO, what is the primary purpose of a video transcript?

Accepted Answer

To improve accessibility and searchability

Answer

Transcripts make video content accessible to hearing-impaired viewers and allow search engines to index the spoken content.

Video Marketing Practice Test