Video Marketing On Social Media 3

Question 1

What is a 'pinned video' on a social media profile and why do marketers use it?

Accepted Answer

A featured video placed at the top of a profile to greet new visitors

Answer

Pinning a video to the top of your profile ensures that new visitors first see your most important or high-performing content.

Question 2

Which Facebook video placement typically delivers the lowest cost-per-view for paid campaigns?

Accepted Answer

In-Stream ads

Answer

Facebook In-Stream ads appear mid-video in content users are already watching, often delivering lower CPV than other placements.

Question 3

What does the YouTube 'average view duration' metric tell a video marketer?

Accepted Answer

How long viewers watch a video before leaving on average

Answer

Average view duration measures retention and signals to YouTube's algorithm how engaging and valuable your content is.

Question 4

What is 'UGC' and how does it benefit social media video marketing?

Accepted Answer

User-Generated Content — authentic videos created by customers that build brand trust

Answer

User-Generated Content is created by real customers and acts as authentic social proof, often outperforming brand-produced ads.

Question 5

Which scheduling practice is most important for building a loyal social media video audience?

Accepted Answer

Maintaining a consistent posting schedule

Answer

Consistency trains your audience to expect and look for your content, improving subscriber retention and algorithmic reach.

Video Marketing Practice Test