Video Marketing Video SEO and Analytics 2

Question 1

What is the recommended maximum length for a YouTube video description to ensure the key information appears before the 'Show more' fold?

Accepted Answer

157 characters

Answer

Approximately the first 157 characters of a YouTube description are visible before the 'Show more' button, so critical keywords and CTAs should appear within that limit.

Question 2

Which traffic source in YouTube Analytics indicates a viewer found the video through Google or Bing search?

Accepted Answer

External

Answer

The 'External' traffic source in YouTube Analytics captures views originating from outside YouTube, including Google and Bing search results.

Question 3

What does adding closed captions (subtitles) to a YouTube video primarily help with from an SEO perspective?

Accepted Answer

Provides additional keyword-rich text for indexing

Answer

Closed captions provide a text transcript that search engines can index, adding keyword-rich content that may improve video discoverability.

Question 4

What is the purpose of a 'video sitemap' submitted to Google Search Console?

Accepted Answer

To help Google discover and index video content on your website

Answer

A video sitemap submitted to Google Search Console helps Googlebot discover, crawl, and index video content hosted on your website more efficiently.

Question 5

Which YouTube Analytics metric best measures a video's ability to convert viewers into subscribers?

Accepted Answer

Subscribers gained per view

Answer

Subscribers gained per view (or the subscriber conversion rate) shows how effectively a video turns viewers into channel subscribers.

Video Marketing Practice Test

Video Marketing Practice Test

Video Marketing Video SEO and Analytics 2