Practice Test GeeksTICO - Travel Industry Council of Ontario Practice Test
← All TICO Flashcard Decks

Advertising and Pricing Standards Flashcards

6 cards from real TICO practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 6 Advertising and Pricing Standards flashcards as text

  1. A TICO-registered agency advertises a 'free kids' promotion for a family resort package. What must this advertisement include according to TICO's advertising standards?

    Answer: All conditions, age restrictions, and accompanying adult requirements must be clearly stated in the advertisement

    Any promotion using 'free' must clearly disclose all material conditions, including age limits, room-sharing requirements, and the need for accompanying paying adults.

  2. A travel agent posts a promotional price on social media that is no longer available by the time clients call to book. Under TICO's standards, this is:

    Answer: A potential violation if the price was not available at the time of posting

    Social media posts are subject to TICO's advertising standards. Advertising a price that is not genuinely available at the time of posting is a misleading trade practice.

  3. Which of the following constitutes a prohibited misleading advertisement under TICO's standards?

    Answer: Advertising a '5-star' hotel that is actually rated 3.5 stars by independent reviewers

    Misrepresenting a hotel's star rating in advertising is a prohibited misleading trade practice under TICO's standards and the Travel Industry Act, 2002.

  4. Under TICO's pricing standards, a 'fuel surcharge' or 'carrier-imposed surcharge' added to a flight price must be:

    Answer: Included in the advertised total price, not added as a hidden fee at checkout

    All mandatory charges, including fuel surcharges, must be included in the advertised total price. Hiding mandatory fees until checkout is a prohibited pricing practice.

  5. A travel agency wants to use the phrase 'lowest price guaranteed' in their advertising. Under TICO's standards, this claim:

    Answer: Can only be used if the agency has a genuine policy to match or beat any lower price found by the consumer

    Superlative claims like 'lowest price guaranteed' must be substantiated. The agency must have a genuine, enforceable price-match or price-beat policy to support this claim.

  6. If a TICO-registered agency's printed brochure contains a pricing error, what action should the agency take when the error is discovered?

    Answer: Promptly notify clients who may have been affected and correct the advertising material

    Upon discovering a pricing error, the agency should promptly notify affected clients and correct the advertising. Knowingly continuing to distribute inaccurate advertising is a violation.