Audience Analysis Flashcards

What reading behavior do studies show most users of technical documents exhibit?

Answer: Scanning rather than reading linearly

Eye-tracking studies show that users scan headings, bullets, and bold text before deciding what to read in depth.

What is the purpose of a readability test (e.g., Flesch-Kincaid) in technical writing?

Answer: Measure the ease of reading the text to match audience literacy level

Readability formulas estimate the grade level required to comprehend text, helping writers calibrate language for their audience.

What is progressive disclosure in documentation design?

Answer: Presenting basic information first, then revealing complexity as users need it

Progressive disclosure layers information so users are not overwhelmed, encountering complexity only when they are ready.

Why should technical writers avoid assumed knowledge in user-facing documentation?

Answer: Users have varying backgrounds and may lack context the writer takes for granted

Assuming the reader knows something they don't causes confusion and failure; defining context ensures all users succeed.

What is the role of SME (Subject Matter Expert) interviews in audience-centered writing?

Answer: Gather accurate technical content from domain experts to document correctly

SME interviews give technical writers the domain knowledge needed to write accurate, authoritative content for the audience.

Which type of feedback method involves watching real users attempt tasks with documentation?

Answer: Usability testing

Usability testing observes real users attempting tasks, revealing exactly where documentation confuses or fails them.