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Strategic Planning & Implementation Flashcards

7 cards from real Sports and Fitness practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Strategic Planning & Implementation flashcards as text
  1. A large fitness company buys a supplement manufacturer that supplies its stores. What type of growth strategy is this?

    Answer: Backward vertical integration

    Buying a supplier is backward vertical integration.

  2. An athletic club offers a discount to current members who refer friends so it can grow its share of the local market. In Ansoff's Matrix, this is what?

    Answer: Market penetration

    Market penetration grows sales of existing products in existing markets.

  3. Which planning horizon usually applies to strategic plans in sports organizations?

    Answer: Three to five years or longer

    Strategic plans usually cover long-term horizons of three to five years or more.

  4. A recreation center sets a rule that all equipment must be cleaned after each use. This is an example of what?

    Answer: Standing plan (policy/procedure)

    Standing plans are policies and procedures for situations that keep coming up.

  5. A strategic planning committee for a college athletics department should ideally include which members?

    Answer: Representatives of administration, coaches, athletes, and finance

    Mixed representation improves both buy-in and the quality of decisions.

  6. A gym chain decides to close its least profitable locations to strengthen finances. This is an example of which strategy?

    Answer: Retrenchment strategy

    Retrenchment cuts operations to fix financial performance.

  7. Which approach best links a fitness facility's budget to its strategic plan?

    Answer: Allocating resources based on strategic priorities and goals

    Budgets should put resources toward the priorities set in the strategic plan.

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