Strategic Planning & Implementation Flashcards
7 cards from real Sports and Fitness practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Strategic Planning & Implementation flashcards as text
A personal training studio wins clients by offering the lowest prices in the market. Which of Porter's generic strategies is it using?
Answer: Cost leadership
Cost leadership competes by being the lowest-cost provider.
A boutique cycling studio charges premium prices for unique lighting, music, and coaching experiences. Which strategy does this show?
Answer: Differentiation
Differentiation relies on unique features customers will pay more for.
In the Ansoff Matrix, a sporting goods retailer selling its existing products in a new region is pursuing which strategy?
Answer: Market development
Market development takes existing products into new markets.
Which tool best shows a project timeline with start and end dates for each task, such as renovating a stadium?
Answer: Gantt chart
A Gantt chart shows tasks across a timeline with their start and end dates.
During implementation of a new membership app, staff resist using it. According to Kotter's change model, what should leaders do first?
Answer: Create a sense of urgency
Kotter's first step is to create a sense of urgency so people support the change.
A university athletic program uses metrics for finances, customers, internal processes, and learning and growth. Which framework is this?
Answer: Balanced Scorecard
The Balanced Scorecard tracks performance across four perspectives, not just financial results.
A fitness chain sets aside a backup plan in case a pandemic forces facility closures. What type of plan is this?
Answer: Contingency plan
Contingency plans prepare alternative actions for unexpected events.
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