Social Media Videos Social Media Videos MCQ 2

Question 1

Which video metric measures the percentage of viewers who watch past the first few seconds of a video?

Accepted Answer

Hook rate

Answer

Hook rate measures how many viewers watch past the opening seconds, indicating how effectively the video's beginning captures attention.

Question 2

What is the recommended aspect ratio for TikTok and Instagram Reels videos?

Accepted Answer

9:16

Answer

9:16 is the vertical portrait format optimized for full-screen mobile viewing on TikTok and Instagram Reels.

Question 3

What does 'B-roll' refer to in social media video production?

Accepted Answer

Supplemental cutaway footage used to support the main content

Answer

B-roll is supplemental footage cut away to the main subject to add visual variety and illustrate what is being discussed.

Question 4

On YouTube, what feature allows creators to link to another video or channel at the end of a video?

Accepted Answer

End screens

Answer

End screens appear in the last 5–20 seconds of a YouTube video and can link to other videos, playlists, or channels to drive further viewership.

Question 5

Which algorithm signal does Facebook's video ranking system prioritize most heavily for native videos?

Accepted Answer

View duration and completion rate

Answer

Facebook's algorithm prioritizes view duration and completion rate as the strongest signals of meaningful engagement for video content.

Social Media Videos Practice Test