Social Media Videos Social Media Videos MCQ 2 — Questions and Answers
Question 1: Which video metric measures the percentage of viewers who watch past the first few seconds of a video?
- Retention rate
- Completion rate
- Hook rate (Correct answer)
- Engagement rate
Correct answer: Hook rate
Hook rate measures how many viewers watch past the opening seconds, indicating how effectively the video's beginning captures attention.
Question 2: What is the recommended aspect ratio for TikTok and Instagram Reels videos?
- 16:9
- 4:3
- 1:1
- 9:16 (Correct answer)
Correct answer: 9:16
9:16 is the vertical portrait format optimized for full-screen mobile viewing on TikTok and Instagram Reels.
Question 3: What does 'B-roll' refer to in social media video production?
- The main interview or talking-head footage
- Supplemental cutaway footage used to support the main content (Correct answer)
- Behind-the-scenes bloopers
- The second take of a primary shot
Correct answer: Supplemental cutaway footage used to support the main content
B-roll is supplemental footage cut away to the main subject to add visual variety and illustrate what is being discussed.
Question 4: On YouTube, what feature allows creators to link to another video or channel at the end of a video?
- Cards
- End screens (Correct answer)
- Chapters
- Pinned comments
Correct answer: End screens
End screens appear in the last 5–20 seconds of a YouTube video and can link to other videos, playlists, or channels to drive further viewership.
Question 5: Which algorithm signal does Facebook's video ranking system prioritize most heavily for native videos?
- Number of shares
- View duration and completion rate (Correct answer)
- Number of likes
- Comment count
Correct answer: View duration and completion rate
Facebook's algorithm prioritizes view duration and completion rate as the strongest signals of meaningful engagement for video content.
Question 6: What is 'caption burning' in the context of social media videos?
- Adding a copyright watermark to video
- Permanently embedding subtitles directly into the video file (Correct answer)
- Using high-contrast text overlays
- Deleting a video after a set time
Correct answer: Permanently embedding subtitles directly into the video file
Caption burning (or open captions) means subtitles are permanently baked into the video file so they display on any platform without requiring a separate subtitle file.
Question 7: A creator notices their YouTube video has a high click-through rate but very low average view duration. What does this most likely indicate?
- The thumbnail and title are misleading relative to the content (Correct answer)
- The video is too long
- The video quality is poor
- The topic is too niche
Correct answer: The thumbnail and title are misleading relative to the content
High CTR with low view duration typically signals that the thumbnail/title created expectations the actual content didn't fulfill, causing viewers to leave quickly.
Social Media Videos Social Media Videos MCQ 2
Which video metric measures the percentage of viewers who watch past the first few seconds of a video?