Social Media Videos Social Media Videos 2

Question 1

Which video aspect ratio is recommended for TikTok and Instagram Reels to maximize screen real estate?

Accepted Answer

9:16 vertical

Answer

9:16 vertical fills the entire mobile screen, which is how most users hold their phones when viewing short-form video.

Question 2

What is the primary purpose of adding captions to social media videos?

Accepted Answer

To increase accessibility and engage viewers watching without sound

Answer

Up to 85% of social media videos are watched without sound, so captions ensure your message reaches viewers in silent mode.

Question 3

What is a 'hook' in the context of social media video content?

Accepted Answer

The opening seconds designed to immediately capture viewer attention

Answer

A hook is the first 1-3 seconds of a video crafted to stop the scroll and compel viewers to keep watching.

Question 4

Which metric best indicates whether viewers are watching your video all the way through?

Accepted Answer

Average view duration / watch time percentage

Answer

Average view duration or completion rate reveals how much of your video holds audience attention from start to finish.

Question 5

On YouTube, what is the recommended minimum video resolution for HD quality?

Accepted Answer

720p (1280×720)

Answer

720p is the minimum standard for HD on YouTube, though 1080p is preferred for the best viewing experience.

Social Media Videos Practice Test