Typography & Visual Hierarchy Flashcards
6 cards from real Social Media Design practice questions. Tap to flip, then mark Knew It or Still Learning โ missed cards come back until you master them.
Read the first 6 Typography & Visual Hierarchy flashcards as text
What is the minimum recommended font size for body text on social media images to ensure readability on mobile?
Answer: 16px
A minimum of 16px (or equivalent at final export resolution) is recommended for body text on social media images to remain legible on small mobile screens.
What is 'typographic hierarchy' in social media design?
Answer: Organizing text by visual size and weight to guide the reader's eye from most to least important
Typographic hierarchy uses size, weight, and color contrast to lead viewers from the headline to subheadline to body copy in a logical reading sequence.
Which type of font pairing is a common best practice in social media design?
Answer: Pairing a serif display font with a sans-serif body font
Pairing a serif display font (for headlines) with a clean sans-serif (for body/supporting text) creates visual contrast and maintains readability.
What does 'leading' refer to in typography?
Answer: The vertical space between lines of text
Leading (pronounced 'ledding') refers to the vertical spacing between lines of text, named after the lead strips typesetters used to separate lines.
What is 'kerning' in typography?
Answer: The spacing adjustment between specific letter pairs
Kerning is the manual adjustment of space between individual character pairs to achieve visually balanced, natural-looking text.
Which visual principle explains why a large, bold headline draws attention before smaller body text?
Answer: Visual hierarchy through scale and weight
Visual hierarchy through scale and weight exploits our natural tendency to notice larger, heavier elements first, directing attention to the most important information.
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