Typography & Visual Hierarchy Flashcards
6 cards from real Social Media Design practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Typography & Visual Hierarchy flashcards as text
What is 'x-height' in typography and why does it matter for social media legibility?
Answer: The height of lowercase letters (e.g., 'x'), which affects readability at small sizes
X-height refers to the height of lowercase letters like 'x'; fonts with taller x-heights are more legible at small sizes, which is critical for mobile social media viewing.
How does 'typographic color' affect social media post design?
Answer: It describes the overall visual density and texture created by a block of text even before reading it
Typographic color is the perceived visual weight and tone of a text block — tight tracking and bold weights create darker 'color' while thin, loose text creates lighter 'color,' affecting visual balance.
What is 'tracking' in typography?
Answer: Uniform spacing adjustment across all characters in a word or block of text
Tracking is the uniform adjustment of spacing between all characters in a selection of text, used to tighten or loosen overall text density.
Why do social media designers often add text shadows or outlines to captions placed on images?
Answer: To ensure text remains legible regardless of the image colors beneath it
Text shadows and outlines create contrast between caption text and variable image backgrounds, ensuring legibility when the text and image colors would otherwise conflict.
What is a 'type scale' and how does it improve social media design consistency?
Answer: A predefined set of harmonious font sizes based on a mathematical ratio, used consistently across all designs
A type scale is a set of font sizes derived from a consistent ratio (e.g., Major Third: ×1.25) that creates visual harmony and hierarchy across all design pieces.
Which principle states that similar typographic styles should be applied to elements with the same informational role?
Answer: Typographic consistency (repetition)
Typographic consistency (the design principle of repetition) dictates that elements with the same function — all subheadings, all body copy — should share the same typographic treatment across a design system.
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