Typography & Visual Hierarchy Flashcards
6 cards from real Social Media Design practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Typography & Visual Hierarchy flashcards as text
What is 'negative space' (white space) and why is it important in social media design?
Answer: Empty space intentionally used to improve readability, focus, and aesthetic quality
Negative space is the intentional empty area around design elements that reduces visual clutter, improves comprehension, and gives designs a premium feel.
What is the purpose of using a 'font lock-up' in social media brand design?
Answer: A pre-approved combination of typefaces and sizes that creates consistent visual identity across all posts
A font lock-up is a standardized, approved typographic combination (headline + subhead + body fonts at set sizes) that ensures brand consistency across all content.
Which alignment style is generally easiest to read in social media caption overlays?
Answer: Left-aligned text for multi-line copy
Left-aligned text is easiest to read in multi-line copy because the consistent left edge gives the eye a predictable starting point for each new line.
What is a 'display font' best suited for in social media design?
Answer: Short, high-impact headlines and pull quotes
Display fonts are designed for large sizes and short usage — they add personality to headlines and pull quotes but are too decorative for long body text.
What does 'contrast ratio' measure in typography accessibility?
Answer: The luminance difference between text color and background color
Contrast ratio measures the difference in luminance between text and its background — WCAG guidelines require at least 4.5:1 for normal text to ensure readability for all users.
Why should social media designers avoid using more than two or three typefaces in a single design?
Answer: Too many typefaces create visual noise and undermine brand cohesion
Using more than 2–3 typefaces in a single design creates a chaotic, unprofessional appearance and dilutes the visual hierarchy and brand identity.
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