Analytics & Performance Metrics Flashcards
6 cards from real Social Media Design practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Analytics & Performance Metrics flashcards as text
What does 'reach' measure in social media analytics?
Answer: The total number of unique accounts that saw a piece of content
Reach counts the number of unique accounts that saw a post at least once, distinct from impressions which count total views including repeats.
What is 'engagement rate' and how is it calculated?
Answer: Total engagements (likes, comments, shares, saves) divided by reach or followers, expressed as a percentage
Engagement rate = (total engagements ÷ reach or total followers) × 100, measuring how actively an audience interacts with content relative to its exposure.
What does a high 'save rate' on Instagram indicate about a post?
Answer: The content is highly valuable and reference-worthy, as users save it to return to later
A high save rate signals that users found the content genuinely valuable enough to bookmark for future reference, which is one of the strongest positive engagement signals on Instagram.
What is 'click-through rate' (CTR) in social media analytics?
Answer: The percentage of people who saw content and clicked through to a destination link
CTR = (link clicks ÷ impressions or reach) × 100, measuring how effectively content drives traffic to an external destination.
What does 'organic reach' mean in contrast to 'paid reach'?
Answer: The audience reached without paid promotion through algorithmic distribution vs. the audience reached through paid advertising spend
Organic reach is the audience a post reaches through unpaid algorithmic distribution, while paid reach is the additional audience reached through paid ad campaigns.
What does 'impressions' measure in social media analytics?
Answer: The total number of times content was displayed, counting multiple views by the same user
Impressions count every time content is displayed, including multiple views by the same user, making it always equal to or greater than reach.
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