Analytics & Performance Metrics Flashcards
6 cards from real Social Media Design practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Analytics & Performance Metrics flashcards as text
What is 'A/B testing' in social media design and why is it valuable?
Answer: Comparing two versions of a design element (image, headline, CTA) with different audience segments to determine which performs better
A/B testing involves running two versions of a post with one variable changed (e.g., different hero image) to determine which version drives better results, enabling data-driven design decisions.
What does 'cost per click' (CPC) measure in paid social media campaigns?
Answer: The average amount spent for each click on a paid social media ad
CPC = total ad spend ÷ total clicks, measuring the efficiency of paid campaigns by showing how much each visitor or action costs the advertiser.
What is 'return on ad spend' (ROAS) in social media advertising?
Answer: Revenue generated per dollar spent on advertising, calculated as revenue divided by ad spend
ROAS = revenue generated ÷ ad spend, expressing how much revenue is earned for every dollar invested in advertising — a ROAS of 4 means $4 earned per $1 spent.
What does 'audience overlap' reveal in social media analytics?
Answer: The percentage of your total audience that shares demographic traits, or how campaign audiences overlap in multi-platform campaigns
Audience overlap analysis reveals what percentage of your target segments share the same individuals, helping avoid audience fatigue by serving ads to the same people across multiple ad sets.
What is 'attribution' in social media analytics?
Answer: The process of identifying which marketing touchpoints or channels contributed to a conversion
Attribution in social media analytics assigns credit to specific touchpoints (a Facebook ad, an Instagram organic post, a story) for driving a conversion, helping marketers understand which channels deliver ROI.
What does 'negative feedback rate' measure on social media platforms?
Answer: The percentage of users who hid, reported, or unfollowed after seeing a post, indicating poor content-audience fit
Negative feedback rate aggregates all negative actions (hide post, hide all posts, report, unfollow) as a percentage of reach, signaling that content is irrelevant, annoying, or off-brand to the audience.
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