Analytics & Performance Metrics Flashcards
6 cards from real Social Media Design practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Analytics & Performance Metrics flashcards as text
What is a 'conversion rate' in the context of social media marketing?
Answer: The percentage of users who took a desired action (purchase, sign-up, download) after engaging with social content
Conversion rate measures what percentage of users who engaged with or clicked through social content completed the intended business goal, such as a purchase or lead form.
What does 'share of voice' (SOV) measure in social media analytics?
Answer: Your brand's social media mentions or engagement as a percentage of total industry conversation
Share of voice measures what percentage of total online conversations within your industry or topic are about your brand, indicating brand prominence relative to competitors.
What is 'audience growth rate' and why is it more informative than raw follower counts?
Answer: It measures the percentage rate at which followers are growing, making it comparable across accounts of different sizes
Audience growth rate = (new followers ÷ total followers) × 100, and is more useful than raw counts because it normalizes growth relative to account size, enabling fair comparisons.
What does 'video completion rate' indicate about content quality?
Answer: The percentage of viewers who watched a video to the end, indicating how engaging and relevant the content was
Video completion rate shows what percentage of viewers watched through to the end, a strong signal of content quality, relevance, and ability to hold attention.
What is a 'benchmark' in social media analytics?
Answer: A reference data point (industry average or historical performance) used to evaluate whether current performance is good or bad
Benchmarks are industry averages or your own historical baselines used to contextualize metrics — knowing if a 2% engagement rate is good or bad requires a benchmark for comparison.
What does 'social listening' provide beyond standard analytics?
Answer: Insights into what audiences are saying about a brand, topic, or competitor across social media, including untagged mentions
Social listening monitors brand mentions, sentiment, and industry conversations beyond your own content's analytics, providing qualitative insights into brand perception and market trends.
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