Color Theory & Visual Design Flashcards
7 cards from real Social Media Design practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Color Theory & Visual Design flashcards as text
What is a complementary color scheme in social media design?
Answer: Colors that are directly opposite each other on the color wheel
Complementary colors sit directly opposite each other on the color wheel, creating maximum contrast and visual impact when paired in social media graphics.
What does a brand color palette typically consist of in social media design?
Answer: A predefined set of colors that consistently represent a brand's identity across platforms
A brand color palette is a curated set of specific colors used consistently across all social media channels to reinforce brand identity and recognition.
Which color is most commonly associated with trust and reliability in social media branding?
Answer: Blue
Blue is widely associated with trust, reliability, and professionalism, which is why major platforms like Facebook, LinkedIn, and Twitter/X use it prominently.
What does the 60-30-10 color rule recommend in social media graphic design?
Answer: Using 60% primary color, 30% secondary color, and 10% accent color in a composition
The 60-30-10 rule is a classic design principle recommending 60% dominant color, 30% secondary color, and 10% accent color to create visually balanced and harmonious compositions.
In color theory, what does 'hue' refer to?
Answer: The pure color itself as found on the color wheel
Hue refers to the pure, base color as it appears on the color wheel — such as red, blue, or yellow — before any modifications like adding white or black.
What is a monochromatic color scheme in social media design?
Answer: A scheme using variations of tints, shades, and tones of a single hue
A monochromatic color scheme uses different values — tints, shades, and tones — of a single base hue, creating a cohesive and sophisticated visual aesthetic.
What minimum contrast ratio does WCAG 2.1 recommend for normal text to meet AA accessibility standards in digital design?
Answer: 4.5:1
WCAG 2.1 AA standards require a minimum contrast ratio of 4.5:1 for normal text against its background to ensure readability for users with visual impairments.
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