Shopify Shopify Marketing and SEO

Question 1

Where do you edit a product's SEO title and meta description in Shopify?

Accepted Answer

At the bottom of the product page under 'Search engine listing preview'

Answer

Settings > SEO

Answer

Online Store > Preferences

Answer

Settings > General

Question 2

Which Shopify tool helps you create automated marketing workflows?

Accepted Answer

Shopify Flow

Answer

Shopify Inbox

Answer

Shopify Email

Answer

Shopify Markets

Question 3

What is the purpose of UTM parameters in Shopify marketing campaigns?

Accepted Answer

To track the source and effectiveness of traffic in analytics

Answer

To set up discount codes

Answer

To configure shipping rates

Answer

To define product tags

Question 4

Which Shopify feature sends branded email campaigns directly from the admin?

Accepted Answer

Shopify Email

Answer

Shopify Flow

Answer

Shopify Inbox

Answer

Shopify Ping

Question 5

What does 'Google channel' in Shopify allow you to do?

Accepted Answer

Sync products with Google Merchant Center and run Google Shopping ads

Answer

Embed Google Maps on the storefront

Answer

Use Google Analytics only

Answer

Import Google Docs as product descriptions

Question 6

How can you create a discount that applies only to a specific collection in Shopify?

Accepted Answer

By creating a discount code and setting 'Applies to' to a specific collection

Answer

By editing the collection metafields

Answer

Via the product CSV import

Answer

Through Shopify Flow only