Shopify Shopify Marketing and SEO 1 — Questions and Answers
Question 1: Where do you edit a product's SEO title and meta description in Shopify?
- Settings > SEO
- At the bottom of the product page under 'Search engine listing preview' (Correct answer)
- Online Store > Preferences
- Settings > General
Correct answer: At the bottom of the product page under 'Search engine listing preview'
Each product page has a 'Search engine listing preview' section at the bottom where you can edit SEO title and description.
Question 2: Which Shopify tool helps you create automated marketing workflows?
- Shopify Inbox
- Shopify Email
- Shopify Flow (Correct answer)
- Shopify Markets
Correct answer: Shopify Flow
Shopify Flow is an automation tool that lets you build workflows triggered by events like new orders or customer behavior.
Question 3: What is the purpose of UTM parameters in Shopify marketing campaigns?
- To set up discount codes
- To track the source and effectiveness of traffic in analytics (Correct answer)
- To configure shipping rates
- To define product tags
Correct answer: To track the source and effectiveness of traffic in analytics
UTM parameters are appended to URLs so analytics tools can identify which campaigns and sources drive traffic.
Question 4: Which Shopify feature sends branded email campaigns directly from the admin?
- Shopify Flow
- Shopify Inbox
- Shopify Email (Correct answer)
- Shopify Ping
Correct answer: Shopify Email
Shopify Email is the built-in email marketing tool that lets merchants send campaigns to their customer list.
Question 5: What does 'Google channel' in Shopify allow you to do?
- Embed Google Maps on the storefront
- Sync products with Google Merchant Center and run Google Shopping ads (Correct answer)
- Use Google Analytics only
- Import Google Docs as product descriptions
Correct answer: Sync products with Google Merchant Center and run Google Shopping ads
The Google channel integrates your Shopify store with Google Merchant Center for Shopping listings and ads.
Question 6: How can you create a discount that applies only to a specific collection in Shopify?
- By editing the collection metafields
- By creating a discount code and setting 'Applies to' to a specific collection (Correct answer)
- Via the product CSV import
- Through Shopify Flow only
Correct answer: By creating a discount code and setting 'Applies to' to a specific collection
When creating a discount in Shopify, you can limit it to specific collections using the 'Applies to' setting.
Shopify Shopify Marketing and SEO 1
Where do you edit a product's SEO title and meta description in Shopify?