SEO Local SEO 2

Question 1

Which of the following best describes 'review signals' in local SEO?

Accepted Answer

The quantity, quality, and recency of customer reviews on platforms like Google

Answer

Review signals — including the number, rating, and freshness of reviews — are a key ranking factor in local SEO, especially for Google Business Profile.

Question 2

What is a 'geo-targeted landing page' in local SEO?

Accepted Answer

A page created to rank for searches in a specific city or region

Answer

Geo-targeted landing pages are created specifically to rank for location-based searches, often targeting a city, neighborhood, or service area.

Question 3

Which Google Business Profile attribute is most important for a business that serves customers at their location?

Accepted Answer

Physical address listing

Answer

For businesses with a physical storefront where customers visit, listing the physical address is critical as it determines where the business appears on Google Maps.

Question 4

What is a 'service area business' (SAB) in the context of local SEO?

Accepted Answer

A business that travels to customers rather than having them visit a physical location

Answer

A service area business (SAB) serves customers at their locations rather than a storefront, such as plumbers or landscapers, and can hide their address in Google Business Profile.

Question 5

Which of Google's three local ranking factors refers to how well a business profile matches a searcher's intent?

Accepted Answer

Relevance

Answer

Relevance is one of Google's three core local ranking factors and refers to how well a local listing matches a user's search query and intent.

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SEO Local SEO 2