SEO Local SEO 2 — Questions and Answers
Question 1: Which of the following best describes 'review signals' in local SEO?
- The number of images on a Google Business Profile
- The quantity, quality, and recency of customer reviews on platforms like Google (Correct answer)
- The speed at which a business's website loads
- The number of social media followers a business has
Correct answer: The quantity, quality, and recency of customer reviews on platforms like Google
Review signals — including the number, rating, and freshness of reviews — are a key ranking factor in local SEO, especially for Google Business Profile.
Question 2: What is a 'geo-targeted landing page' in local SEO?
- A page that uses GPS to redirect users
- A page created to rank for searches in a specific city or region (Correct answer)
- A page that loads only for mobile users in a location
- A page blocked for users outside a country
Correct answer: A page created to rank for searches in a specific city or region
Geo-targeted landing pages are created specifically to rank for location-based searches, often targeting a city, neighborhood, or service area.
Question 3: Which Google Business Profile attribute is most important for a business that serves customers at their location?
- Service area settings
- Physical address listing (Correct answer)
- Messaging feature
- Post frequency
Correct answer: Physical address listing
For businesses with a physical storefront where customers visit, listing the physical address is critical as it determines where the business appears on Google Maps.
Question 4: What is a 'service area business' (SAB) in the context of local SEO?
- A business that only sells online
- A business that travels to customers rather than having them visit a physical location (Correct answer)
- A business that services government contracts
- A business with multiple franchise locations
Correct answer: A business that travels to customers rather than having them visit a physical location
A service area business (SAB) serves customers at their locations rather than a storefront, such as plumbers or landscapers, and can hide their address in Google Business Profile.
Question 5: Which of Google's three local ranking factors refers to how well a business profile matches a searcher's intent?
- Proximity
- Prominence
- Relevance (Correct answer)
- Authority
Correct answer: Relevance
Relevance is one of Google's three core local ranking factors and refers to how well a local listing matches a user's search query and intent.
Question 6: What is the recommended best practice for responding to negative Google reviews from a local SEO perspective?
- Report them for removal and ignore them
- Respond professionally and try to resolve the issue publicly (Correct answer)
- Offer a refund in the public reply
- Delete and reopen the business profile
Correct answer: Respond professionally and try to resolve the issue publicly
Responding professionally to negative reviews shows potential customers and Google that the business values feedback, which can positively influence local rankings and trust.
Question 7: Which tool is most commonly used by SEO professionals to audit and manage local citations across multiple directories?
- Google Search Console
- Ahrefs Site Explorer
- Moz Local or BrightLocal (Correct answer)
- Screaming Frog
Correct answer: Moz Local or BrightLocal
Tools like Moz Local and BrightLocal are specifically designed to find, manage, and correct local citations across hundreds of directories simultaneously.
SEO Local SEO 2
Which of the following best describes 'review signals' in local SEO?