SEO Link Building 3 — Questions and Answers
Question 1: What is 'tiered link building'?
- Building links only from sites with high Domain Authority
- Creating links to your links to boost the power of your primary backlinks (Correct answer)
- Categorizing backlinks by their relevance tier
- Acquiring links in sequential monthly campaigns
Correct answer: Creating links to your links to boost the power of your primary backlinks
Tiered link building involves building secondary (Tier 2) links pointing to your primary (Tier 1) backlinks to strengthen their authority, though this is a high-risk tactic.
Question 2: What does it mean when a backlink is described as 'contextual'?
- The link appears in the website's footer or sidebar
- The link is embedded within relevant body text on a page (Correct answer)
- The link is from a contextually related industry
- The link uses keyword-rich anchor text
Correct answer: The link is embedded within relevant body text on a page
A contextual link is placed within the main body copy of a relevant page, making it more valuable because it's surrounded by topically relevant content.
Question 3: Which of the following best describes 'editorial links'?
- Links purchased from blog editors
- Links naturally given by website owners because they find your content valuable (Correct answer)
- Links added by site editors in the navigation menu
- Links approved through an editorial review process you pay for
Correct answer: Links naturally given by website owners because they find your content valuable
Editorial links are earned organically when a site editor or author chooses to link to your content because they genuinely find it valuable and relevant.
Question 4: What is a 'link intersect' analysis used for?
- Finding pages on your site that have too many outgoing links
- Identifying sites that link to multiple competitors but not to you (Correct answer)
- Discovering internal linking opportunities between your own pages
- Measuring the overlap between your paid and organic search results
Correct answer: Identifying sites that link to multiple competitors but not to you
Link intersect analysis identifies websites that are linking to two or more of your competitors, suggesting they may be willing to link to you as well.
Question 5: Why is a backlink from a .edu domain often considered valuable?
- .edu domains are exempt from Google's spam algorithms
- .edu domains typically have high authority and are difficult to get links from (Correct answer)
- Google gives a manual bonus to all .edu backlinks
- .edu links are always followed and never nofollow
Correct answer: .edu domains typically have high authority and are difficult to get links from
.edu domains are associated with educational institutions, tend to have strong authority profiles, and are hard to obtain links from, making them highly valued.
Question 6: What is 'anchor text diversification' and why is it important?
- Using different fonts for anchor text to improve UX
- Varying the text used in backlinks to appear natural and avoid over-optimization penalties (Correct answer)
- Translating anchor text into multiple languages for international SEO
- Adding alt text to image-based links
Correct answer: Varying the text used in backlinks to appear natural and avoid over-optimization penalties
Anchor text diversification means using a mix of branded, generic, and keyword-rich anchor texts to mimic natural link patterns and avoid Google's over-optimization filters.
Question 7: What is the 'Skyscraper Technique' in link building?
- Building links from the tallest (highest authority) websites only
- Finding top-performing content, creating a superior version, and outreaching to sites linking to the original (Correct answer)
- Stacking multiple links from the same domain to compound authority
- Building a content silo structure with internal links pointing up to pillar pages
Correct answer: Finding top-performing content, creating a superior version, and outreaching to sites linking to the original
The Skyscraper Technique, coined by Brian Dean, involves finding popular content with many backlinks, creating a better version, and convincing those linkers to link to yours instead.
SEO Link Building 3
What is 'tiered link building'?