Link Building Flashcards
7 cards from real SEO practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Link Building flashcards as text
What is 'tiered link building'?
Answer: Creating links to your links to boost the power of your primary backlinks
Tiered link building involves building secondary (Tier 2) links pointing to your primary (Tier 1) backlinks to strengthen their authority, though this is a high-risk tactic.
What does it mean when a backlink is described as 'contextual'?
Answer: The link is embedded within relevant body text on a page
A contextual link is placed within the main body copy of a relevant page, making it more valuable because it's surrounded by topically relevant content.
Which of the following best describes 'editorial links'?
Answer: Links naturally given by website owners because they find your content valuable
Editorial links are earned organically when a site editor or author chooses to link to your content because they genuinely find it valuable and relevant.
What is a 'link intersect' analysis used for?
Answer: Identifying sites that link to multiple competitors but not to you
Link intersect analysis identifies websites that are linking to two or more of your competitors, suggesting they may be willing to link to you as well.
Why is a backlink from a .edu domain often considered valuable?
Answer: .edu domains typically have high authority and are difficult to get links from
.edu domains are associated with educational institutions, tend to have strong authority profiles, and are hard to obtain links from, making them highly valued.
What is 'anchor text diversification' and why is it important?
Answer: Varying the text used in backlinks to appear natural and avoid over-optimization penalties
Anchor text diversification means using a mix of branded, generic, and keyword-rich anchor texts to mimic natural link patterns and avoid Google's over-optimization filters.
What is the 'Skyscraper Technique' in link building?
Answer: Finding top-performing content, creating a superior version, and outreaching to sites linking to the original
The Skyscraper Technique, coined by Brian Dean, involves finding popular content with many backlinks, creating a better version, and convincing those linkers to link to yours instead.