SCC Research Methods 3

Question 1

Content analysis is best described as:

Accepted Answer

Systematically examining texts, images, or media for patterns

Answer

Content analysis involves systematically categorizing and analyzing the content of documents, media, or communications.

Question 2

What is the primary purpose of a pilot study?

Accepted Answer

To test and refine research instruments before the main study

Answer

A pilot study is a small-scale trial run used to identify and fix problems with survey questions, interview guides, or procedures.

Question 3

Stratified random sampling differs from simple random sampling in that it:

Accepted Answer

Divides the population into subgroups before randomly sampling each

Answer

Stratified sampling ensures proportional representation of key subgroups (strata) by randomly sampling within each group.

Question 4

Which measure of central tendency is most affected by extreme outlier values?

Accepted Answer

Mean

Answer

The mean is calculated using all values, so a single extreme outlier can substantially shift it, unlike the median or mode.

Question 5

A sociologist studying homelessness chooses participants because they have unique, in-depth knowledge of the issue. This is called:

Accepted Answer

Purposive sampling

Answer

Purposive (or judgmental) sampling deliberately selects participants who can provide particularly relevant or rich information.

(SCC) Sociology Certificate Course Practice Test