SBA Technology & Innovation for Small Business Flashcards

What is 'artificial intelligence (AI)' application in small business operations?

Answer: Using AI tools to automate tasks, analyze data, and personalize customer experiences to improve efficiency

Small businesses can use AI-powered tools to automate repetitive tasks, gain customer insights from data, and personalize marketing at scale, competing more effectively with larger companies.

What is a data breach and what is the primary obligation for small businesses when one occurs?

Answer: Unauthorized access to sensitive customer data; notify affected customers and comply with applicable breach notification laws

A data breach involves unauthorized access to protected data, and most U.S. states require businesses to notify affected individuals and relevant authorities when personal data is compromised.

What is the primary benefit of a business website for a small company?

Answer: Provide a 24/7 online presence, credibility, and a platform to attract and convert customers

A business website creates a 24/7 accessible online presence that builds credibility, attracts new customers through search, and can directly generate sales and leads.

What does 'two-factor authentication (2FA)' protect against in small business cybersecurity?

Answer: Unauthorized account access even when a password is compromised

Two-factor authentication requires a second verification step beyond a password, making it much harder for attackers to access accounts even if they steal the password.

What is 'remote work technology' and why has it become essential for modern small businesses?

Answer: Tools such as video conferencing, cloud collaboration, and VPNs that enable employees to work productively from any location

Remote work technology enables small businesses to access talent anywhere, reduce office overhead, and maintain operations during disruptions using tools like video conferencing and cloud platforms.

What is 'social media marketing' and which platform is most effective for B2B small businesses?

Answer: Marketing through social networks; LinkedIn is most effective for B2B

Social media marketing promotes businesses through platforms like LinkedIn, Instagram, and Facebook; LinkedIn is particularly effective for B2B businesses targeting professional audiences.