Sales Copy Frameworks 2

Question 1

In the PASTOR copywriting framework, what does the 'R' stand for?

Accepted Answer

Results

Answer

PASTOR stands for Problem, Amplify, Solution, Testimonials, Offer, and Results — the 'R' highlights the outcomes the customer can expect.

Question 2

Which framework is best described as 'Before, After, Bridge'?

Accepted Answer

BAB

Answer

The BAB (Before-After-Bridge) framework shows the reader's current painful state, the desired future state, and positions the product as the bridge between the two.

Question 3

A copywriter using the '4 Ps' framework lists Promise, Picture, Proof, and ___.

Accepted Answer

Push

Answer

The 4 Ps of copywriting — Promise, Picture, Proof, and Push — end with a 'Push' that compels the reader to take action.

Question 4

What is the primary purpose of the 'S' step in the SLAP framework for headlines?

Accepted Answer

Stop the reader's scrolling

Answer

In SLAP (Stop, Look, Act, Purchase), 'Stop' means the headline must interrupt the reader's attention before anything else can happen.

Question 5

The 'FAB' copywriting framework converts product features into buyer benefits by following which sequence?

Accepted Answer

Feature → Advantage → Benefit

Answer

FAB connects a product Feature to its Advantage over alternatives and then to the specific Benefit the customer will personally experience.

Sales Copy Practice Test

Sales Copy Practice Test

Sales Copy Frameworks 2