Sales Copy FREE Sales Copy MCQ Question and Answers 3

Question 1

What is the 'open loop' technique in sales copy?

Accepted Answer

Introducing curiosity that is resolved later in the copy

Answer

An open loop creates an unanswered question or incomplete thought that compels the reader to keep reading to find the resolution.

Question 2

Which of the following best demonstrates the principle of scarcity in sales copy?

Accepted Answer

Only 12 units left at this price — order before midnight

Answer

Scarcity creates urgency by highlighting limited availability, which motivates faster purchasing decisions.

Question 3

What is the recommended reading level for most consumer sales copy in the US?

Accepted Answer

6th to 8th grade level

Answer

Writing at a 6th to 8th grade reading level ensures the copy is easily understood by the widest possible audience.

Question 4

In the AIDA copywriting model, what does the 'D' stand for?

Accepted Answer

Desire

Answer

AIDA stands for Attention, Interest, Desire, Action — where Desire means making the reader want the product before asking them to act.

Question 5

What is 'anchoring' as used in sales copy pricing strategies?

Accepted Answer

Presenting a higher price first to make the actual price seem like a deal

Answer

Price anchoring shows a higher reference price first so the actual offer feels like a significant value by comparison.

Sales Copy Practice Test