Sales Copy FREE Sales Copy MCQ Question and Answers 3

Question 1

What is the 'open loop' technique in sales copy?

Accepted Answer

Introducing curiosity that is resolved later in the copy

Answer

Starting with a discount offer

Answer

Using bullet points to list features

Answer

Ending every paragraph with a CTA

Question 2

Which of the following best demonstrates the principle of scarcity in sales copy?

Accepted Answer

Only 12 units left at this price — order before midnight

Answer

Our product is the best on the market

Answer

Join thousands of happy customers

Answer

We offer a full money-back guarantee

Question 3

What is the recommended reading level for most consumer sales copy in the US?

Accepted Answer

6th to 8th grade level

Answer

College graduate level

Answer

Professional or technical level

Answer

High school senior level

Question 4

In the AIDA copywriting model, what does the 'D' stand for?

Accepted Answer

Desire

Answer

Design

Answer

Demand

Answer

Delivery

Question 5

What is 'anchoring' as used in sales copy pricing strategies?

Accepted Answer

Presenting a higher price first to make the actual price seem like a deal

Answer

Linking your product to a well-known brand

Answer

Fixing your price to match competitors

Answer

Using anchor text for SEO links

Question 6

Which type of sales copy focuses specifically on overcoming a reader's objections?

Accepted Answer

Objection-handling copy

Answer

Awareness copy

Answer

Brand storytelling copy

Answer

SEO-optimized copy