SaaS Trivia 5

Question 1

What does 'time to value' (TTV) measure in SaaS?

Accepted Answer

How quickly a new customer achieves meaningful benefit from the product

Answer

TTV measures the elapsed time from when a customer signs up to when they first experience tangible value from the product.

Question 2

Which revenue metric specifically captures NEW business won in a period, excluding renewals or expansions?

Accepted Answer

New MRR

Answer

New MRR tracks only the recurring revenue added from brand-new customers acquired during a given period.

Question 3

What is a 'champion' in a B2B SaaS sales context?

Accepted Answer

An internal advocate at a prospect who pushes for your product's adoption

Answer

A champion is an internal stakeholder at a target account who believes in your solution and actively promotes it to decision-makers.

Question 4

Which term describes offering customers a discount in exchange for paying annually rather than monthly?

Accepted Answer

Annual prepay incentive

Answer

Annual prepay incentives (often 15–20% discounts) improve SaaS cash flow and reduce churn by locking customers in for a full year.

Question 5

In SaaS, what is 'cohort analysis' used for?

Accepted Answer

Tracking behavior and retention of groups of customers who started at the same time

Answer

Cohort analysis groups customers by start date and tracks how each group retains, churns, or expands over time to reveal trends invisible in aggregate data.

SaaS Practice Test

SaaS Practice Test

SaaS Trivia 5