Alcohol Promotions and Marketing Regulations Flashcards
7 cards from real RSA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Alcohol Promotions and Marketing Regulations flashcards as text
Under US alcohol advertising regulations, which group must alcohol advertisements specifically avoid targeting?
Answer: Persons under the legal drinking age of 21
Federal guidelines and state laws require that alcohol advertising not be designed to appeal to or target individuals under the legal drinking age of 21.
A venue offers a promotion: 'Refer a friend and get a free drink.' The RSA concern with this type of referral promotion is:
Answer: It incentivizes patrons to bring more people into the venue for free alcohol
Referral promotions that reward patrons with free alcohol can encourage people to recruit others specifically to increase their own free drink count, promoting excessive consumption.
Which of the following best describes a 'responsible' alcohol special that many US state licensing laws would permit?
Answer: A 10% discount on wine offered with a meal
A modest percentage discount on wine linked to a meal purchase encourages responsible consumption alongside food, which is widely accepted under alcohol licensing laws.
State alcohol control authorities regulate promotional activities in licensed venues mainly to:
Answer: Prevent promotions from endangering public health and safety
Regulatory oversight of alcohol promotions is focused on protecting public health and safety by preventing marketing that leads to excessive drinking and related harms.
A nightclub uses countdown timers on social media showing '2 hours left for $2 drinks!' What RSA principle does this violate?
Answer: Creating urgency encourages rapid drinking within a time window
Creating time pressure around cheap drink offers encourages patrons to rush their drinking before the window closes, promoting rapid and excessive consumption.
When reviewing a venue's alcohol promotion, a licensing officer would most likely flag:
Answer: A promotion offering free drinks to anyone who posts on social media during the event
Promotions that offer free drinks in exchange for social media posts incentivize fast drinking and sharing to gain free alcohol, undermining responsible service.
A brewery creates an ad campaign showing athletes performing extreme sports after drinking. This violates RSA marketing principles because:
Answer: It falsely associates alcohol with physical performance and dangerous activities
Depicting alcohol consumption as compatible with or enhancing physical performance or dangerous activities is misleading and irresponsible under RSA marketing standards.