Alcohol Promotions and Marketing Regulations Flashcards
7 cards from real RSA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Alcohol Promotions and Marketing Regulations flashcards as text
Which of the following happy hour practices is most likely to comply with RSA standards?
Answer: Discounting drinks by 20% for a two-hour window
A moderate time-limited discount on individual drinks is a common, generally permissible promotion that does not inherently encourage excessive consumption.
A liquor licensee wants to use social media to promote a drink special. Under RSA guidelines, what should they avoid?
Answer: Using imagery that appeals primarily to minors
Alcohol promotions must not use imagery or language that appeals to minors, as this violates both responsible marketing standards and liquor licensing laws.
What is the primary RSA concern with drink voucher systems at special events?
Answer: Vouchers can be accumulated and redeemed rapidly, encouraging bingeing
Drink vouchers can be stockpiled and redeemed quickly, enabling rapid alcohol consumption that a responsible server would otherwise be able to pace.
A venue promotes 'Power Hour' where drinks cost $1 each for 60 minutes. The main RSA risk is:
Answer: The promotion incentivizes rapid and excessive drinking in a short period
A very short window with extremely low prices creates urgency to drink as much as possible quickly, significantly increasing intoxication risk.
Under responsible marketing standards, which claim is acceptable in alcohol advertising?
Answer: 'Enjoy our craft ales — drink responsibly'
Including a 'drink responsibly' message is considered acceptable and is encouraged under responsible marketing standards, while other claims are misleading or harmful.
Which promotional strategy aligns best with RSA principles at a ticketed event?
Answer: Offering a set number of drink tickets with a water station nearby
Limiting the number of drink tickets while providing easy access to water supports moderation and aligns with harm minimization under RSA standards.
A venue sponsors a drinking game night as a promotional event. From an RSA perspective, this is problematic because:
Answer: Drinking games encourage rapid consumption and competitive drinking
Drinking games promote rapid and competitive alcohol consumption, directly undermining responsible service principles and increasing intoxication risk.