Proposal Writing Training Executive Summary Writing 3

Question 1

What is the 'ghost writing' technique in proposal executive summaries?

Accepted Answer

Subtly highlighting competitor weaknesses without naming them directly

Answer

Ghost writing in proposals means subtly surfacing competitor weaknesses as evaluation criteria without directly naming rivals, steering evaluators toward your strengths.

Question 2

Which visual element can strengthen an executive summary?

Accepted Answer

A single compelling graphic or infographic summarizing the solution

Answer

A single well-designed graphic can convey complex information quickly and make the executive summary more memorable to evaluators.

Question 3

An executive summary should be written at what reading level for a federal government proposal?

Accepted Answer

High school level (grade 10–12) for clarity

Answer

A grade 10–12 reading level balances clarity and professionalism, ensuring the summary is accessible to all evaluators regardless of technical background.

Question 4

What should the last paragraph of an executive summary typically contain?

Accepted Answer

A call to action and expression of commitment to partnership

Answer

Closing with a call to action and commitment signals confidence and invites the evaluator to move forward with your proposal.

Question 5

Which strategy helps ensure the executive summary is aligned with evaluation criteria?

Accepted Answer

Map each paragraph to a specific evaluation factor from the RFP

Answer

Mapping each paragraph to an evaluation factor ensures evaluators can quickly score the summary against their criteria.

Proposal Writing Training Practice Test

Proposal Writing Training Practice Test

Proposal Writing Training Executive Summary Writing 3