Marketing & Business Development Flashcards
7 cards from real Professional Pet Boarding Certification practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Marketing & Business Development flashcards as text
Which metric estimates the total revenue a boarding client will generate over their entire relationship with the business?
Answer: Customer lifetime value
Customer lifetime value (CLV) projects total revenue from a client across all future visits.
A daycare sells a 20-day prepaid package at a lower per-day price. What is the MAIN business benefit?
Answer: It secures cash flow upfront and encourages repeat visits
Prepaid packages bring cash in early and lock clients into returning.
Net Promoter Score (NPS) is based on which customer question?
Answer: How likely are you to recommend us to a friend or colleague?
NPS asks customers to rate their likelihood to recommend on a 0-10 scale.
Which element is MOST important to include in a boarding facility's website to build trust with first-time visitors?
Answer: Real photos or webcam access of play areas, plus staff credentials and safety policies
Authentic photos, visible credentials, and clear safety policies reassure owners leaving their pets.
In a SWOT analysis, a new competing kennel opening two miles away is classified as a:
Answer: Threat
Competitors are external factors that can harm the business, so they are threats.
Which add-on service is a common upsell to increase average revenue per boarding stay?
Answer: A bath or grooming service before pickup
A 'go-home bath' is a popular upsell that raises the ticket value of each stay.
Under the CAN-SPAM Act, which is REQUIRED in a facility's promotional email newsletter?
Answer: A clear way for recipients to opt out of future emails
CAN-SPAM requires a clear unsubscribe mechanism and a valid physical postal address in commercial email.
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