Marketing & Business Development Flashcards
7 cards from real Professional Pet Boarding Certification practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Marketing & Business Development flashcards as text
A boarding facility wants to measure how much it spends to gain each new client. Which metric should it track?
Answer: Customer acquisition cost
Customer acquisition cost (CAC) is total marketing and sales spend divided by the number of new clients gained.
Which pricing strategy charges more during peak holiday periods when demand is highest?
Answer: Seasonal or peak pricing
Seasonal or peak pricing raises rates when demand is highest, such as Thanksgiving, Christmas, and summer.
A kennel owner offers a free first daycare day to new clients who pass a temperament evaluation. This tactic is primarily meant to:
Answer: Lower the barrier to trial and convert prospects into paying clients
Free trial offers lower the risk for new customers and encourage them to try the service.
Which online platform is MOST important for appearing in local 'dog boarding near me' map results?
Answer: Google Business Profile
A complete, verified Google Business Profile drives visibility in Google's local map pack results.
A client posts a negative online review about a pet returning home dirty. What is the BEST first response?
Answer: Respond publicly, professionally, and invite the client to resolve it privately
A calm public reply plus a private resolution offer shows accountability to future customers.
Which is an example of a strategic referral partnership for a pet boarding business?
Answer: A local veterinary clinic recommending your facility to its clients
Veterinarians are trusted pet-care sources whose referrals bring qualified clients.
A facility runs at 95% occupancy in summer but 40% in February. Which tactic BEST addresses the slow season?
Answer: Offer off-season promotions such as discounted daycare packages or training add-ons
Off-peak promotions and add-on services stimulate demand when occupancy is low.
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