Product Management Certification Program Product Management Certification Program 3

Question 1

In the Jobs-to-be-Done (JTBD) framework, what is a 'job'?

Accepted Answer

The underlying goal or problem a customer is trying to solve

Answer

In JTBD, a 'job' is the deeper motivation or progress a customer seeks — the reason they 'hire' a product.

Question 2

Which of the following BEST describes a Minimum Viable Product (MVP)?

Accepted Answer

The smallest version of a product that delivers value and enables learning

Answer

An MVP delivers enough value to real users while generating validated learning to inform future product decisions.

Question 3

What is 'scope creep' in product development?

Accepted Answer

The uncontrolled addition of features beyond the agreed scope

Answer

Scope creep occurs when features or requirements are added without proper evaluation of impact on timeline, resources, or goals.

Question 4

A product manager is told 'we need to be like Uber but for dog grooming.' What is the FIRST thing they should do?

Accepted Answer

Validate whether dog grooming customers actually want an on-demand model

Answer

Competitive analogies don't confirm market fit — the PM must first validate the core assumption that the target users want this solution.

Question 5

What does 'churned MRR' represent?

Accepted Answer

Revenue lost from customers who cancelled or downgraded subscriptions

Answer

Churned MRR is the monthly recurring revenue lost when customers cancel, representing the cost of poor retention.

Product Management Practice Test