Product Management Definition & Tools Certification Flashcards
16 cards from real Product Management Certification Program practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 16 Product Management Definition & Tools Certification flashcards as text
Jason is the proprietor of a tiny IT business. He gave 10% of the business to his friend Shanel in return for a monetary contribution. What kind of finance is demonstrated by this example?
Answer: A stock offer
Jason giving 10% of his business to Shanel in exchange for money is a classic example of equity financing. This means Shanel is purchasing a share of ownership in the company, which is facilitated through a stock offer. She becomes a shareholder, providing capital in return for a stake in the business.
Keith called a brief team meeting after a local news story to review possibilities. He posted a memo on the employee bulletin board next to the time clock as a permanent record that all workers could see. What methods of communication did Keith use?
Answer: Oral then written
Keith first used oral communication by calling a 'brief team meeting' to discuss possibilities. Subsequently, he used written communication by 'posting a memo on the employee bulletin board' as a permanent record. Therefore, the sequence of communication methods was oral, followed by written.
What does a WBS look like?
Answer: The HVAC unit for heat and air conditioning may also be installed by the electrical contractor, along with 25 outlets
A Work Breakdown Structure (WBS) decomposes project deliverables into smaller, manageable components. Option D describes specific, tangible work items (installing an HVAC unit and 25 outlets) that are measurable and assignable, characteristic of a work package or activity within a WBS. The other options are vague or observational statements, not structured work elements.
Which component of the BRIE model would a task like patenting an invention by an entrepreneur fall under?
Answer: Resources
The BRIE model includes Boundary, Resources, Intention, and Exchange. Patenting an invention falls under 'Resources' because it involves acquiring and protecting intellectual property, which is a valuable asset for an entrepreneur. Resources encompass all the assets, including legal protections, that a business needs to operate and grow.
What does a left-side entry on an account mean?
Answer: Debit
In double-entry accounting, a debit is an entry recorded on the left side of a T-account. Debits are used to increase asset and expense accounts, and decrease liability, equity, and revenue accounts. This is a fundamental principle of accounting.
Which statements about money demand and the price level are true?
Answer: It varies directly with the price level
Money demand refers to the amount of money people want to hold. When the general price level in an economy rises (inflation), more money is required to purchase the same goods and services. Consequently, the demand for money increases directly with the price level.
What is the major strategy marketers use to generate interest in their goods?
Answer: Display the special qualities and extras that the product has
Marketers generate interest by highlighting the unique value and benefits of their products. Displaying special qualities and extras effectively communicates what makes the product superior or desirable to potential customers. This strategy focuses on the product's inherent value proposition to attract buyers.
Choose a web analytics tool that tracks a user's behavior after they arrive at your website.
Answer: on-site web analytics
On-site web analytics specifically tracks user behavior and interactions once they have landed on your website. This includes metrics like page views, time spent on pages, navigation paths, and conversion rates. It provides insights into how users engage with your content and features after arrival.
Which of the following, according to the SWOT analysis, is not a danger to an organization?
Answer: None of the above
A SWOT analysis identifies Threats as external factors that could negatively impact an organization. A recession, entry of lower-cost competitors, and rising sales of substitute products are all classic examples of external threats. Therefore, none of the listed options are *not* a danger.
Which A/B test type displays two versions of your website to users at the same URL
Answer: Classic A/B test
A classic A/B test involves presenting two distinct versions (A and B) of a webpage or element to different user segments, typically at the same URL. The purpose is to compare their performance against a specific metric, such as conversion rate, to determine which version is more effective. This allows for direct comparison of design or content changes.
Which technique for gathering usability test requirements, using whiteboards or mind-mapping software?
Answer: Brainstorming
Brainstorming is a group creativity technique often facilitated with whiteboards or mind-mapping software to generate a wide range of ideas or requirements. It encourages free thinking and collaboration, making it an effective method for gathering diverse usability test requirements without immediate judgment. The other options are more structured data collection methods.
Which of the following, as described under SWOT, does not represent an internal strength of an organization?
Answer: None of the above
In a SWOT analysis, internal strengths are positive attributes within an organization's control. Manufacturing efficiency, economies of scale, and superior technological skills are all prime examples of internal strengths that provide a competitive advantage. Therefore, none of the listed options are *not* an internal strength.
What benefits of user-centered design are not included?
Answer: none of the above
User-centered design (UCD) inherently benefits from and fosters qualities like belief in making, embracing ambiguity, and creative confidence. These attributes encourage designers to explore solutions, adapt to user feedback, and innovate. Therefore, none of these are *not* benefits or characteristics associated with UCD.
What constitutes a fundamental component of user-centered design?
Answer: None of the above
Legibility, visibility, and accessibility are all crucial aspects and fundamental components of user-centered design. Legibility ensures text is readable, visibility makes interactive elements clear, and accessibility ensures the product is usable by people with diverse abilities. Therefore, none of the options are *not* a fundamental component of UCD.
What describes the items we purchase for them as a small treat rather than a regular requirement
Answer: Impulse items
Impulse items are products purchased spontaneously, often as a small treat or without prior planning, rather than out of necessity. They appeal to immediate desires and are typically low-cost, making them distinct from functional products or high-ticket purchases. These purchases are driven by sudden urges rather than rational planning.
What could be a source of data for web analytics?
Answer: All of the above
Web analytics tools collect data from various sources to provide a comprehensive understanding of user behavior. This includes direct HTTP request data (like IP addresses and browser types), application-level data (such as cookies and user IDs), and network-level/server-generated data (like server logs). All these sources contribute to a complete picture of website activity.