PRC Survey Design & Administration 3

Question 1

What is a 'screener question' in survey design?

Accepted Answer

A question used to determine if a respondent qualifies for the study

Answer

Screener questions identify whether a potential respondent meets the eligibility criteria before they proceed to the main survey.

Question 2

Which administration mode typically achieves the highest response rate for general population surveys?

Accepted Answer

In-person/face-to-face interviews

Answer

Face-to-face interviews consistently achieve the highest response rates, though they are also the most expensive to administer.

Question 3

A question reads: 'Don't you agree that this product is excellent?' This is an example of which survey flaw?

Accepted Answer

Leading question

Answer

Leading questions nudge respondents toward a particular answer by embedding an expectation or preferred response in the wording.

Question 4

In Computer-Assisted Telephone Interviewing (CATI), what is the main advantage of skip logic?

Accepted Answer

It automatically routes respondents to appropriate questions based on prior answers

Answer

Skip logic in CATI systems automatically navigates interviewers to relevant follow-up questions, reducing errors and irrelevant questions.

Question 5

What is the 'funnel technique' in questionnaire design?

Accepted Answer

Starting with broad general questions and narrowing to specific ones

Answer

The funnel technique begins with broad questions to avoid priming respondents and then narrows toward more specific items.

(PRC) Professional Researcher Certification Practice Test