Podcast Marketing Podcast Marketing 4

Question 1

What is 'guesting' as a podcast growth strategy?

Accepted Answer

Appearing as a guest on other podcasts to reach new audiences

Answer

Guesting on other podcasts exposes you and your show to an established, relevant audience that is already primed to enjoy podcast content.

Question 2

What does 'average episode downloads in the first 30 days' measure in podcast analytics?

Accepted Answer

A standardized benchmark used to compare episode performance across a show

Answer

The 30-day download window is the industry-standard benchmark because most episode downloads occur within the first month, allowing apples-to-apples comparisons.

Question 3

Which tactic best helps a new podcast reach the 'New & Noteworthy' section on Apple Podcasts?

Accepted Answer

Generating a surge of subscribers and reviews in the first few weeks after launch

Answer

Apple's algorithm weighs early subscription and review velocity, so launching with a concentrated push for followers and ratings significantly improves featured placement chances.

Question 4

What is an 'audiogram' and how is it used in podcast marketing?

Accepted Answer

A visual waveform video clip of a podcast excerpt shared on social media

Answer

Audiograms combine a sound waveform animation with a quote or clip from a podcast episode, making audio shareable on visual-first social platforms.

Question 5

A podcast network offers your show a revenue share deal. What does the network typically provide in exchange?

Accepted Answer

Ad sales, distribution support, cross-promotion, and sometimes production resources

Answer

Podcast networks monetize through aggregated ad sales and provide producers with cross-promotion, sales support, and often production help in exchange for a revenue share.

Podcast Marketing Practice Test

Podcast Marketing Practice Test

Podcast Marketing Podcast Marketing 4