Podcast Marketing Podcast SEO and Discoverability

Question 1

Which element of a podcast listing has the greatest impact on Apple Podcasts search rankings?

Accepted Answer

Episode titles and show title

Answer

Cover art resolution

Answer

Podcast hosting provider

Answer

RSS feed update frequency

Question 2

What is the recommended practice for including keywords in a podcast show description?

Accepted Answer

Place primary keywords naturally in the first 250 characters

Answer

Stuff as many keywords as possible throughout

Answer

Avoid keywords to prevent spam filters

Answer

Use only long-tail phrases

Question 3

Which podcast directory is considered the most important for discoverability in the US market?

Accepted Answer

Apple Podcasts

Answer

Stitcher

Answer

Podbean

Answer

Overcast

Question 4

What does 'podcast SEO' primarily refer to?

Accepted Answer

Optimizing show metadata and episode content so directories and search engines surface your podcast

Answer

Buying paid placements in podcast apps

Answer

Increasing episode length for more content

Answer

Using paid social ads

Question 5

How do episode transcripts help a podcast's discoverability?

Accepted Answer

They provide indexable text that search engines and directories can crawl for keywords

Answer

They increase audio file size, signaling quality to platforms

Answer

They replace the need for show notes

Answer

They directly improve star ratings

Question 6

Which of the following is a best practice for podcast show notes to improve SEO?

Accepted Answer

Include timestamped summaries, relevant links, and target keywords naturally

Answer

Keep show notes under 50 words to avoid clutter

Answer

Copy the episode transcript verbatim without editing

Answer

Avoid any outbound links