Podcast Marketing Podcast Marketing 3

Question 1

What is the primary purpose of creating a podcast trailer?

Accepted Answer

To attract subscribers and set expectations before a show launches or a season begins

Answer

A podcast trailer gives potential listeners a preview of the show's style, topics, and host personality to encourage subscriptions before full episodes release.

Question 2

Which of the following is the best practice for podcast SEO on Apple Podcasts?

Accepted Answer

Include relevant keywords naturally in episode titles and show notes

Answer

Apple Podcasts indexes show and episode titles along with descriptions, so naturally incorporating searchable keywords improves discoverability without triggering spam filters.

Question 3

What does 'evergreen content' mean in the context of podcast episodes?

Accepted Answer

Episodes that remain relevant and searchable long after their release date

Answer

Evergreen episodes address topics that don't go out of date, continuing to attract new listeners and downloads well beyond their initial release.

Question 4

A listener uses a unique promo code from your podcast to make a purchase. This is an example of tracking:

Accepted Answer

Promo code attribution

Answer

Promo codes are one of the most reliable methods for podcast ad attribution because they directly link a purchase to a specific podcast episode or host.

Question 5

What is a 'patron' model in podcast monetization, as used by Patreon?

Accepted Answer

Listeners voluntarily pay a recurring fee in exchange for bonus content or perks

Answer

The patron model lets dedicated listeners support podcasters directly with recurring payments in exchange for ad-free episodes, bonus content, or community access.

Podcast Marketing Practice Test

Podcast Marketing Practice Test

Podcast Marketing Podcast Marketing 3