Create a Facebook page using your account. Making a Facebook page specifically for your podcast is the first step because you cannot promote a podcast on Facebook using a personal account.
Make a calendar of your content. Consistently posting new content is the best way. The best way to get organized and give yourself the best chance of consistently updating the page with new posts is by creating a content calendar.
Disseminate Top-Notch Content. As we previously stated, you can’t solely promote yourself when promoting a podcast on Facebook. You want to share and produce interesting content to get likes, shares, and comments.
Interact With Your Audience. It will take some effort to engage with your audience if you want to promote a podcast on Facebook. The real value of social media lies in engaging with fans, despite the temptation to send millions of posts into the void.
Sign up for Facebook groups. You have two choices regarding using groups to advertise a podcast on Facebook. You can start your own Facebook group, invite people, and moderate and direct the conversation if you have one available. The alternative is to join already-established groups, contribute, and advertise your show whenever it is appropriate for the discussion.
Spend money on Facebook ads. When satisfied with the Facebook content you’ve created, it’s time to consider buying some ads. 7. Engage Influencers. An individual or company with a captive online audience following their advice is known as a social media influencer.
Make use of the audience of your guest.
In a variety of ways, promote on social media.
Make at least 3 episodes available on launch day.
Create a YouTube video from the audio.
Submit your podcast to aggregators and podcatchers.
Transcribing the audio.
Host a two-week rating celebration.
Hold a giveaway competition.
Ask colleagues to mention you.
Appear as a guest on other podcasts.
Invest in Decent Equipment.
Choose the Right Theme.
Come Out with Quality Podcasts.
Find the Balance.
Make Your Podcast SEO-Friendly.
Get Great Guests–and Be a Great Guest.
Be Consistent.
Create a Podcast trailer.
Use a Call to Action.
Promote your Podcast on social media.
Repurpose your Podcast content.
Podcast SEO.
Invite guests and star as a guest.
Don’t just watch as the competition grows its audience with quality podcast content as you fidget about wondering “what if.” When you begin, ensure your audio is crisp and of high quality.
Be one-of-a-kind. Successful brands have a distinctive voice.
Keep your audience in mind. What exactly do they want to hear from you? Consider carefully which topics they would like you to cover because you are making the podcast for them and not for yourself.
Maintain your consistency. People will want to know whether you post on a weekly, biweekly, or monthly basis, so stick to it.
Possess eye-catching artwork. Professional-looking art is just as important for brand recognition when building your brand through podcasting.
Add tags to your iTunes submissions and configure your RSS feed. This will make it simpler for people to find your podcast in the iTunes store, turning random onlookers into subscribers and, eventually, fans.
Reach out to other podcasters. You need to be as involved with your “competition” as you can be, even though it may seem like you’re going to bed with it. As with mastermind groups, this gives you a chance to learn from them and hear what they are saying, and you might even get inspired by listening to their podcasts.
Continually promote your podcast. This entails adding your channel and RSS feed to directories for podcasts outside the iTunes store, such as the Zune Marketplace, Blackberry Podcast, Miro Guide, Stitcher, DoubleTwist, and Blubrry.
Take things a step further and develop your app. Developing a comprehensive app listeners could be a huge step forward. This would automatically be updated with information about your company and links to your most recent podcasts and blog posts.
Speak with prosperous business owners. This might entail in-person interviews, audio recordings of Skype calls, or even a quiet coffee shop conversation.
Think creatively now that so many companies and business owners are experimenting with podcasting, you need to stand out by being interesting, exciting, and full of original ideas.
Make sure to advertise your additional platforms. Take advantage of the chance to mention your blog, Twitter, Facebook, and company websites at various points during your podcast.
Add value and make an impression. This should be your main area of concentration overall. It will ensure that podcasting will help your brand grow. Once you have established yourself as a leader in your field, a go-to person, or an expert, listeners will continue downloading your podcast and recommending it to their friends.
Speak to a specific demographic.
Audience research for your podcast.
Build rapport with your audience.
Make your show search results successful on Spotify by optimizing it
Welcome the visitor.
Make a trailer.
Decide what you want to achieve and monitor your progress.
Determine if you ought to sign up for a podcast network.
Identify pertinent podcast networks.
Confirm that you adhere to the network’s specifications.
Build a podcast that a network would be happy to carry.
Make a podcast pitch.
Ask them inquiries.
Concentrate on your niche and publish content frequently.
Invite guests to connect with their audience.
Make a big deal out of it on YouTube and other social media sites.
Make a website for your podcast.
Translate the audio to improve SEO
Join other podcast channels as a guest
Submit the podcast to podcast hosting and aggregator websites.
Collaborate with other podcasters to get a mention on their channel.
Use giveaways to increase the number of listeners and reviews for your podcast.
In your bio. Your Instagram bio is the first thing followers see. Your bio should include a podcast link. Linking Instagram to your podcast website increases audience engagement. You can change this link whenever a new episode is released so followers can easily find it. Add a brief description of your podcast. When someone clicks on your link, they should know what your podcast is about.
Personalizing a visual platform is best. Adding guests’ faces to your feed lets your audience “see” who they’re listening to, creating a new listener-guest relationship. You can also tag your guest and give them a photo to share with their followers. It’s a great way to cross-promote your Instagram account and podcast.
Highlight an audio story. Instagram stories help you attract new listeners. New listeners can catch up on the podcast and reflect on previous episodes. Visual and audio stories can promote your podcast. Add audio snippets, inspirational quotes, or podcast guest information.
Quote your guest. Once you have your quote and theme, cross-promote your podcast. Tag your guest and share the image on Twitter and Facebook to attract new listeners. Give your guest the quote image so they can share it with their audience. Make it a tweetable link on your website to create a snowball effect for marketing your podcast.
Post audio. Instagram lets you post a 60-second video, so use your guest’s Instagram graphic to make an “audio video” of an exciting part of the episode. The Strategy Hour Podcast showcases a section from each episode along with the guest’s name and a photo. They added the classic audio wave to the video for visual effect.
Create an attractive feed. Instagram is a purely visual platform. You must make your feed visually appealing. Research the latest trends and pick a theme for your podcast’s Instagram page to ensure the posts are consistent with your overall look. Each post should be well-planned, visually appealing, and relevant to your audience.
Follow podcasters and influencers. Now that your Instagram page is set up to market your podcast, it’s time to build key relationships for collaborations and cross-promotion. Follow them and join their communities. Invite them to be guests on your show or partner with them on a podcast, giveaway, or meet-and-greet.
Podcast Marketing Practice Test Questions
Prepare for the Podcast Marketing exam with our free practice test modules. Each quiz covers key topics to help you pass on your first try.