Product Lifecycle & Roadmap Development Flashcards

A product enters a market where competitors already offer similar solutions. What does the roadmap most need to show?

Answer: Clear differentiation tied to unmet buyer problems

In crowded markets, the roadmap should build differentiation around problems competitors leave unsolved.

What does the term 'chasm' describe in technology adoption?

Answer: The gap between early adopters and the early majority

Geoffrey Moore's chasm is the hard move from early adopters to pragmatic early-majority buyers.

How should a product manager deal with a sales request for a one-off feature for a single large prospect?

Answer: Check whether the problem is pervasive across the market before adding it to the roadmap

Pragmatic advises checking whether a problem is pervasive and urgent before committing roadmap capacity.

Which metric best shows a product moving from growth to maturity?

Answer: Market growth rate slowing while market share stays stable

Slowing market growth with stable share suggests saturation, a sign of maturity.

What is the main value of linking each roadmap theme to a strategic goal?

Answer: It shows stakeholders why work is prioritized and keeps investment aligned with strategy

Tying themes to goals shows the reasons behind priorities and keeps the work aligned with strategy.

In the decline stage, which strategy aims to maximize short-term cash while cutting investment?

Answer: Harvesting

Harvesting cuts spending on a declining product to collect remaining profits.

Several teams build separate products that share one platform. What is the best way to coordinate their roadmaps?

Answer: Use a portfolio-level roadmap that aligns dependencies and shared platform investments

A portfolio view surfaces cross-product dependencies and aligns shared investments with strategy.