Product Lifecycle & Roadmap Development Flashcards

A product manager keeps one internal roadmap and makes a separate version for customers. Why?

Answer: Different audiences need different detail, and external roadmaps should avoid firm commitments

External roadmaps leave out sensitive detail and firm dates to avoid binding commitments, while internal ones guide execution.

Which approach best decides whether to sunset a mature product line?

Answer: Weigh profitability, strategic fit, customer impact, and support costs

Retirement decisions should rest on business and market evidence, including customer and revenue impact.

What is a key risk of a roadmap built mostly on feature requests from current customers?

Answer: It may ignore the problems of new markets and prospects, leading to incremental products

Over-relying on existing customers can trap the product in incremental changes and miss larger market opportunities.

Which practice helps extend a product's maturity stage?

Answer: Finding new market segments or new uses for the product

Entering new segments or uses can renew growth and extend maturity.

A roadmap built around themes such as "reduce onboarding time" instead of specific features is called what?

Answer: An outcome- or theme-based roadmap

Theme-based roadmaps put problems and outcomes first and keep solutions flexible.

How often should a product roadmap be reviewed and updated?

Answer: Regularly, on a set cadence and when market evidence changes

Roadmaps are living documents, reviewed on a regular cadence and adjusted as market conditions change.

In the Pragmatic Framework, roadmapping sits mainly within which area?

Answer: Planning

Roadmaps fall under planning activities in the Pragmatic Framework, alongside requirements and use scenarios.