Critical Thinking Flashcards

P&G plans to enter a new market. Research shows 70% brand awareness but only 15% trial. What does this data suggest?

Answer: Awareness is strong but conversion from awareness to trial is the key gap to address

High awareness but low trial suggests a conversion barrier — consumers know the brand but have not tried it.

Which of the following is the BEST example of circular reasoning?

Answer: Our detergent outsells competitors, which proves consumers prefer it, which confirms it is the best

Circular reasoning uses the conclusion as its own premise — 'it's best because it sells, and it sells because it's best.'

A new P&G product fails in test markets in the US South but succeeds in the Northeast. The MOST valid inference is:

Answer: Regional differences in consumer preferences or demographics may explain the divergence

Geographic performance variation suggests regional consumer differences warrant investigation before a national decision.

An analyst says: 'Since we increased social media spend by 40% and sales rose 5%, social media ROI is low.' What flaw exists in this reasoning?

Answer: Other sales drivers were not controlled for, so the isolated impact of social media is unknown

Without isolating the effect of social media from other factors, the ROI calculation is not valid.

P&G receives 500 complaint emails about a product in one month, up from 50. A manager says this proves the product is defective. What is the MOST important missing context?

Answer: Whether unit sales also increased 10x, making complaint rate unchanged

If sales grew 10x in the same period, the absolute complaint count increase may reflect growth, not a defect.

Two statements: 'No P&G products contain microplastics' and 'Product Z is a P&G product.' What conclusion MUST follow?

Answer: Product Z does not contain microplastics

By deductive logic, if all P&G products lack microplastics and Product Z is a P&G product, then Product Z has no microplastics.