Shopify Shopify Marketing and SEO

Question 1

Where do you edit a product's SEO title and meta description in Shopify?

Accepted Answer

At the bottom of the product page under 'Search engine listing preview'

Answer

Each product page has a 'Search engine listing preview' section at the bottom where you can edit SEO title and description.

Question 2

Which Shopify tool helps you create automated marketing workflows?

Accepted Answer

Shopify Flow

Answer

Shopify Flow is an automation tool that lets you build workflows triggered by events like new orders or customer behavior.

Question 3

What is the purpose of UTM parameters in Shopify marketing campaigns?

Accepted Answer

To track the source and effectiveness of traffic in analytics

Answer

UTM parameters are appended to URLs so analytics tools can identify which campaigns and sources drive traffic.

Question 4

Which Shopify feature sends branded email campaigns directly from the admin?

Accepted Answer

Shopify Email

Answer

Shopify Email is the built-in email marketing tool that lets merchants send campaigns to their customer list.

Question 5

What does 'Google channel' in Shopify allow you to do?

Accepted Answer

Sync products with Google Merchant Center and run Google Shopping ads

Answer

The Google channel integrates your Shopify store with Google Merchant Center for Shopping listings and ads.

Shopify Practice Test