A small retail shop consistently overestimates customer demand, leading to a surplus of products in its storeroom. Which of the following is the most significant operational risk associated with holding this excess inventory?
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A
Increased marketing expenses to attract more customers.
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B
Difficulty in processing customer returns and exchanges.
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C
Tied-up cash flow and increased storage and obsolescence costs.
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D
Improved supplier relationships due to larger, more frequent orders.