ESB ESB - Certified Entrepreneurship and Small Business Specialist Technology and Digital Tools for Small Business Questions and Answers

Question 1

What does CRM stand for, and what is its primary function for a small business?

Accepted Answer

Customer Relationship Management — manages interactions and data throughout the customer lifecycle

Answer

Customer Revenue Management — tracks income per customer

Answer

Corporate Resource Management — allocates company assets

Answer

Content and Research Marketing — plans content strategy

Question 2

Which of the following best describes cloud computing for a small business?

Accepted Answer

Accessing computing services such as storage and software over the internet rather than on local hardware

Answer

Using weather data to forecast business trends

Answer

Storing physical servers in a climate-controlled room

Answer

Using satellite internet for remote locations

Question 3

What is the primary advantage of using accounting software like QuickBooks for a small business?

Accepted Answer

It automates bookkeeping tasks, tracks expenses, and simplifies tax preparation

Answer

It replaces the need for a business bank account

Answer

It provides business loans directly to the owner

Answer

It generates marketing content automatically

Question 4

What is SSL/TLS, and why is it important for a small business website?

Accepted Answer

A security protocol that encrypts data transmitted between a website and its visitors, protecting sensitive information

Answer

A social media scheduling tool that automates posts

Answer

A website analytics platform for tracking traffic

Answer

A digital advertising network for small businesses

Question 5

What is the purpose of a point-of-sale (POS) system for a small retail business?

Accepted Answer

To process sales transactions, track inventory, and generate sales reports in one integrated system

Answer

To manage employee payroll exclusively

Answer

To send automated marketing emails to customers

Answer

To monitor competitor pricing in real time

Question 6

What does the term 'e-commerce' refer to in the context of a small business?

Accepted Answer

Buying and selling products or services over the internet

Answer

Electronic communication within a company

Answer

Using electronic cash registers in a physical store

Answer

Filing business taxes electronically