CNE Donor Relations & Stewardship

Question 1

What is the primary goal of donor stewardship?

Accepted Answer

Build lasting relationships by demonstrating impact and expressing gratitude

Answer

Stewardship builds long-term relationships through acknowledgment, impact reporting, and gratitude, leading to sustained giving.

Question 2

Within what timeframe should gifts be acknowledged?

Accepted Answer

Within 48 hours, ideally 24 hours

Answer

Best practice is acknowledging gifts within 48 hours (24 ideal), demonstrating respect for the donor's contribution.

Question 3

What is a donor pyramid?

Accepted Answer

Visual model from broad base of small donors to peak of major/planned giving donors

Answer

The donor pyramid shows progression from many lower-level donors to fewer major donors, guiding cultivation strategies.

Question 4

What is the average US nonprofit donor retention rate?

Accepted Answer

40-45%

Answer

Average retention hovers around 40-45%, meaning most organizations lose over half their donors annually.

Question 5

What is moves management?

Accepted Answer

Strategic framework tracking each step in cultivating and soliciting major donors

Answer

Moves management tracks sequential steps — identification, qualification, cultivation, solicitation, stewardship — for major gifts.

(CNE) Certified Nonprofit Executive Practice Test